Manufacturing corporate siteManufacturing2026

American Bath Group

Corporate pages for the bathware manufacturer behind 22 brands

American Bath Group homepage: a kitchen photograph for California Faucets above “Our purpose. Our promise.”

American Bath Group manufactures bathware under 22 brands. Its corporate site had to introduce the group, show the brands and route customers to the right support, and it had to do so inside the company’s existing WordPress installation rather than on a new platform.

Eleven pages were redesigned and built in place: the homepage, the about pages, a portfolio grid of the 22 brands and a support hub that gets a customer to the right brand’s resources in a step or two. The hero and the navigation were designed for the phone first.

“Our purpose. Our promise.”: better living, bathing, wellness and experience over a bathroom photograph
02The four promises, over the photography the brands share.
Brand cards for Swan, Mr. Steam and Maidstone | DXV
03The brand grid: each of the 22 brands gets a card and a way through to its own site.
“Building a better bathware industry”: product, relationship, experience
04The mission, in three words the rest of the page expands on.
The Made in the USA page: a worker at a factory line under “Made in the USA”
05Made in the USA: a page for where the bathware is built.
The about page: “About us” and the Military Makeover partnership
06The about page opens on the company and the causes it supports.
The Made in Canada page: “Made in Canada” over a factory photograph
07And its Canadian counterpart.

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