Former Fintech CTO

0 to 100+ employees

27+ Products

Designed & shipped

App of the Day, App Store
Design + Development + Consulting

PRECISION
SELLS

I help premium brands and early-growth teams ship polished digital experiences with speed, taste, and technical depth.

Agency Capabilities

One decision-maker for the entire chain

Most product visions break down at the seams between strategy, design, and engineering. I execute the full stack so nothing gets lost in translation.

01

Web design

Websites that feel premium and behave like products.

02

Mobile apps

Product UX that is beautiful, usable, and buildable.

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03

Branding

A brand system that looks inevitable.

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04

Pitch decks

Decks that tell the right story to the right audience.

05

Consulting

Founder-level product and engineering guidance.

3 Ways We Work

Three engagement models, tailored to your stage and scope.

Fixed-scope

Well defined timeline and clear deliverables

Retainer

Iterate, launch, optimize, repeat

Advisory

Weekly sessions + async review

Selected Work

Recent builds

Architecture, healthcare, consumer apps and high-trust brands.

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Architecture Website · 2025

Redesigned portfolio site for an award-winning architecture studio

Repositioned the brand online to win higher-end clients. Fast, modern, editorial-style site with rich visuals and smooth interactions.

Key Results

  • +Dramatically improved portfolio UX
  • +Higher-quality inbound leads
  • +Premium brand positioning

Michelin Awards

Brand strategy, design system, UI/UX

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Retail & Hospitality App · 2025

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PERKHAUS

A paid membership app offering discount perks at local businesses

Multi-platform product with maps, onboarding flow, subscriptions, and fraud-resistant perks.

Key Results

  • +AI-assisted partner onboarding in under a minute
  • +Cryptographic single-use QR codes
  • +Polished customer onboarding flow to optimize paid conversions

Brand design, UI/UX, iOS, Android

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More Projects

Solar Startup Website · 2025

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Solarislate

An investor-ready corporate site & pitch materials for patented solar-roof technology

Website, documents and pitch materials targeting fundraising.

Key Results

  • +Launched successful crowdfunding campaign on Wefunder
  • +Redesigned technical & marketing documentation
  • +Assisted in UL 7103 (solar roofing) certification process

Investor narrative, pitch deck, technical docs, website

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Healthcare Website · 2025

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Gotham Healthcare

A corporate site for a Medicare Advantage Plan broker

Bilingual marketing website with interactive coverage map and refined brand identity.

Key Results

  • +Distinct premium corporate identity
  • +Warm aesthetic for 65+ audience
  • +Automated lead capture with branded emails

Brand identity, D3 visualization, animation design, web design

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Music Industry iOS App · 2026

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Repress

A high performance backup app for professional DJs

Clones, protects, and restores DJ USB libraries using Pioneer rekordbox database format. Native app / iOS 26 Liquid Glass.

Key Results

  • +Clone a 64 GB DJ USB in 5 minutes
  • +Access entire music catalog by genre, artist, or album
  • +Plug in a blank USB to restore music for live performances

Product design, performance testing, UI/UX, iOS development

Healthcare Website · 2025

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ClearPath Benefits

A bilingual Medicare Advantage Plan broker

Sophisticated corporate website combining institutional credibility, animated geospatial coverage map, and full English/Spanish support.

Key Results

  • +Premium positioning in Medicare market
  • +Interactive animated map visualizing 50-state availability
  • +Bilingual support

Brand identity, D3 visualization, mobile responsive website

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Deep Tech Startup Pitch · 2026

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Verian Materials

Investor-ready materials for a $7M capital raise

Pitch deck and executive investment summary for a computational materials discovery platform. The company name and industry have been changed for confidentiality.

Key Results

  • +Institutional-grade investment narrative
  • +Advanced data visualizations and financial models
  • +Cohesive dark-mode design system

Narrative strategy, pitch deck, document design, data visualization

Shopify Store · 2024

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Dutch Hippies

A luxury fashion e-commerce site based in Miami

Online retail platform for an independent fashion brand blending Amsterdam heritage with Miami's vibrant street culture. Custom branded site, product pages, lookbook and checkout.

Key Results

  • +End-to-end e-commerce launch
  • +Lookbook-driven product discovery
  • +Mobile-first shopping experience

GTM strategy, photo shoots, original Shopify store

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Architecture Firm Website · 2024

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Selva Design Lab

A residential and hospitality architecture firm in Miami

Portfolio website and brand system for a Miami-based architect specializing in high-end residential and boutique hospitality projects throughout the US, Mexico and Southeast Asia.

Key Results

  • +Luxury brand positioning
  • +Portfolio showcases 20+ projects
  • +Inbound lead quality improved significantly

Brand identity, design system, mobile responsive website

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E-commerce Website · 2025

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Mazco Productions

A booking platform for Miami's premier DJ equipment rental and music production academy

Full-service website offering gear rental, hands-on courses, and event production services across South Florida.

Key Results

  • +Streamlined equipment rental flow
  • +Academy enrollment pipeline online
  • +Unified brand across rental, academy, and events

Design system, content strategy, mobile responsive website

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Additional Projects

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Asia Inter Group

Branding

Brand identity system for a Southeast Asian investment firm

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Expatly 360

Website

Concierge subscription for expat relocation services in Spain

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Catskill Clean

Website

Premium cleaning service in the Hudson Valley and Catskills region

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Salvation Atlas

Data Visualization

Interactive D3 visualization of a published novel based on Natural Language Processing (NLP) and semantic analysis

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Employ Models

Website

Staffing platform for promotional and brand model talent

Process

How it works

A clear path from first call to launch.

01

Discovery

Goals, constraints, and success criteria. Business before pixels.

02

Narrative + Structure

Positioning, site map, content hierarchy. The user journey, from entry to conversion.

03

Visual System

Styleframes, typography, color, components. Iterate until it feels right, then codify it.

04

Build + QA

Production code, CMS, integrations, testing. Performance from day one.

05

Launch + Iterate

Deployment, analytics, handoff. Monitor, test, and improve with real data.

Founder Mode
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Products shipped

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People managed

0

Accountants (Taxfyle)

About

Every layer, one perspective

Will Sahatdjian, founder of Zen2

Will Sahatdjian

Founder

I’m an award-winning CTO and designer who builds premium digital experiences end-to-end: strategy, narrative, design, and engineering.

Imagine shipping products without the usual friction between management, design, and dev. I approach every project with a founder mindset, prioritizing world-class UX, security posture, and performance — without the endless sync meetings.

Background

Fintech founder/former CTO: Taxfyle (TXF Intelligence AI, Robinhood partnership)

Led engineering, design, and marketing from 0-100+ employees

Featured as "App of the Day" by Apple

Inc 500 fastest growing company

Press: TechCrunch, Business Insider, Benzinga, AXIOS, Fortune

Speaking: Google Cloud, Microsoft, Fuel Venture Capital Investor Day

Contact

Start a
Project

If you want a premium result, let’s talk. I respond within 24 hours - usually less.

Location

Miami, FL

Project details