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Websites · Apps · AI · SEO

Build the way forward.

I design and build brands, products & platforms -
and launch them quickly.

See my work Let’s talk

Fintech CTO

0 to 100+ employees

100+ Websites

deployed in 2026

Agency Capabilities

One decision-maker for the entire chain

Most product visions break down at the seams between strategy, design, and engineering. I execute the full stack so nothing gets lost in translation.

Websites

Websites that feel premium and behave like products.

Fast, responsive, and unmistakably yours. Built with performance, SEO, and conversion flow baked in from the start.

3 Ways We Work

Three engagement models, tailored to your stage and scope.

01Fixed-scope
A defined projectwith a clear finish line.
- Well-defined timeline
- Clear deliverables
- Scope agreed before work begins
Best for
A new site, app, brand or deckwith a launch date.
02Retainer
A standing studiofor a product that keeps moving.
- Iterate and launch
- Optimize what is live
- Repeat, cycle after cycle
Best for
Products, sites and SEOthat keep growing after launch.
03Advisory
Senior guidancewhile your own team builds.
- Weekly sessions
- Async review between them
- Architecture, hiring, and strategy
Best for
Founders and in-house teamswho want a second set of eyes.

Selected Work

Recent builds

Architecture, healthcare, consumer apps and high-trust brands. Each project has a page of its own.

01Architecture website · 2025

make_

A redesigned portfolio for an award-winning architecture studio

+Editorial portfolio with full-bleed photography
+Higher-quality inbound leads since launch
+Premium brand positioning

Read the case study Visit site

make_ homepage: “spaces that resonate” over a full-bleed photograph of a restaurant interior

02Private equity website · 2026

Converge Health Partners

A new site for a private equity firm that backs founder-owned healthcare businesses

+Eight pages: approach, team, partners, updates and more
+Contact flow that adapts to who is writing
+Animated shader hero and an email newsletter

Read the case study Visit site

Converge Health Partners homepage: “We know how government healthcare actually works” beside an animated field of lines

FluentData homepage: “we optimized bermuda’s document registration process” over a WebGL grid

03AI and data startup website · 2026

FluentData

A bilingual site for a Google Cloud partner that builds AI and data systems

+Live 27 days after the first meeting
+English and Spanish throughout
+Scroll-driven walkthrough of the dotDash platform

Read the case study Visit site

04Membership app · 2026

PERKHAUS

A paid membership app for perks at local businesses

+Native apps for iOS and Android
+AI-assisted partner onboarding in under a minute
+Cryptographic single-use QR codes

Read the case study Visit site

A member perk, with its single-use QR code

05Healthcare website · 2026

Axiva Wellness

A 32-page site for a physician-led wellness practice with four clinics

+32 pages in one design system
+Online booking and call tracking built in
+Structured data on every clinic page

Read the case study Visit site

Index

Every project and client, newest first.

22 projects

Process

How it works

A clear path from first call to launch.

Discovery

Goals, constraints, and success criteria. Business before pixels.

Narrative + Structure

Positioning, site map, content hierarchy. The user journey, from entry to conversion.

Visual System

Styleframes, typography, color, components. Iterate until it feels right, then codify it.

Build + QA

Production code, CMS, integrations, testing. Performance from day one.

Launch + Iterate

Deployment, analytics, handoff. Monitor, test, and improve with real data.

About

Every layer, one perspective

Will Sahatdjian

Founder

I’m an award-winning CTO and designer who builds premium digital experiences end-to-end: strategy, narrative, design, and engineering.

Imagine shipping products without the usual friction between management, design, and dev. I approach every project with a founder mindset, prioritizing world-class UX, security posture, and performance — without the endless sync meetings.

Background

Fintech founder/former CTO: Taxfyle (TXF Intelligence AI, Robinhood partnership)

Led engineering, design, and marketing from 0–⁠100+ employees

Featured as “App of the Day” by Apple

Inc. 500 fastest-⁠growing company

Press: TechCrunch, Business Insider, Benzinga, AXIOS, Fortune

Speaking: Google Cloud, Microsoft, Fuel Venture Capital Investor Day

Featured By

TechCrunch

Google Cloud

Microsoft

BUSINESS INSIDER

TechCrunch

Google Cloud

Microsoft

BUSINESS INSIDER

Founder Mode

Products shippedProducts shipped

People managedPeople managed

Inc. 5000Inc. 5000 Rank

Process

How it works

A clear path from first call to launch.

Discovery

Goals, constraints, and success criteria. Business before pixels.

Narrative + Structure

Positioning, site map, content hierarchy. The user journey, from entry to conversion.

Visual System

Styleframes, typography, color, components. Iterate until it feels right, then codify it.

Build + QA

Production code, CMS, integrations, testing. Performance from day one.

Launch + Iterate

Deployment, analytics, handoff. Monitor, test, and improve with real data.

Founder Mode

Products shipped

People managed

Inc. 5000

About

Every layer, one perspective

Will Sahatdjian

Founder

I’m an award-winning CTO and designer who builds premium digital experiences end-to-end: strategy, narrative, design, and engineering.

Background

Fintech founder/former CTO: Taxfyle (TXF Intelligence AI, Robinhood partnership)

Led engineering, design, and marketing from 0–⁠100+ employees

Featured as “App of the Day” by Apple

Inc. 500 fastest-⁠growing company

Press: TechCrunch, Business Insider, Benzinga, AXIOS, Fortune

Speaking: Google Cloud, Microsoft, Fuel Venture Capital Investor Day

Featured By

TechCrunch

Google Cloud

Microsoft

BUSINESS INSIDER

TechCrunch

Google Cloud

Microsoft

BUSINESS INSIDER

Agency Capabilities

One decision-maker for the entire chain

Most product visions break down at the seams between strategy, design, and engineering. I execute the full stack so nothing gets lost in translation.

Websites

Websites that feel premium and behave like products.

Fast, responsive, and unmistakably yours. Built with performance, SEO, and conversion flow baked in from the start.

3 Ways We Work

Three engagement models, tailored to your stage and scope.

01Fixed-scope
A defined projectwith a clear finish line.
- Well-defined timeline
- Clear deliverables
- Scope agreed before work begins
Best for
A new site, app, brand or deckwith a launch date.
02Retainer
A standing studiofor a product that keeps moving.
- Iterate and launch
- Optimize what is live
- Repeat, cycle after cycle
Best for
Products, sites and SEOthat keep growing after launch.
03Advisory
Senior guidancewhile your own team builds.
- Weekly sessions
- Async review between them
- Architecture, hiring, and strategy
Best for
Founders and in-house teamswho want a second set of eyes.

Process

How it works

A clear path from first call to launch.

Discovery

Goals, constraints, and success criteria. Business before pixels.

Narrative + Structure

Positioning, site map, content hierarchy. The user journey, from entry to conversion.

Visual System

Styleframes, typography, color, components. Iterate until it feels right, then codify it.

Build + QA

Production code, CMS, integrations, testing. Performance from day one.

Launch + Iterate

Deployment, analytics, handoff. Monitor, test, and improve with real data.

About

Every layer, one perspective

Will Sahatdjian

Founder

I’m an award-winning CTO and designer who builds premium digital experiences end-to-end: strategy, narrative, design, and engineering.

Background

Fintech founder/former CTO: Taxfyle (TXF Intelligence AI, Robinhood partnership)

Led engineering, design, and marketing from 0–⁠100+ employees

Featured as “App of the Day” by Apple

Inc. 500 fastest-⁠growing company

Press: TechCrunch, Business Insider, Benzinga, AXIOS, Fortune

Speaking: Google Cloud, Microsoft, Fuel Venture Capital Investor Day

Featured By

TechCrunch

Google Cloud

Microsoft

BUSINESS INSIDER

TechCrunch

Google Cloud

Microsoft

BUSINESS INSIDER

Founder Mode

Products shippedProducts shipped

People managedPeople managed

Inc. 5000Inc. 5000 Rank

Process

How it works

A clear path from first call to launch.

Discovery

Goals, constraints, and success criteria. Business before pixels.

Narrative + Structure

Positioning, site map, content hierarchy. The user journey, from entry to conversion.

Visual System

Styleframes, typography, color, components. Iterate until it feels right, then codify it.

Build + QA

Production code, CMS, integrations, testing. Performance from day one.

Launch + Iterate

Deployment, analytics, handoff. Monitor, test, and improve with real data.

Founder Mode

Products shipped

People managed

Inc. 5000

About

Every layer, one perspective

Will Sahatdjian

Founder

I’m an award-winning CTO and designer who builds premium digital experiences end-to-end: strategy, narrative, design, and engineering.

Background

Fintech founder/former CTO: Taxfyle (TXF Intelligence AI, Robinhood partnership)

Led engineering, design, and marketing from 0–⁠100+ employees

Featured as “App of the Day” by Apple

Inc. 500 fastest-⁠growing company

Press: TechCrunch, Business Insider, Benzinga, AXIOS, Fortune

Speaking: Google Cloud, Microsoft, Fuel Venture Capital Investor Day

Featured By

TechCrunch

Google Cloud

Microsoft

BUSINESS INSIDER

TechCrunch

Google Cloud

Microsoft

BUSINESS INSIDER

Build the way forward.

One decision-maker for the entire chain

01Websites

02Web & mobile apps

03AI automation

04SEO

05Branding

06Pitch decks

07Fractional CTO

Three engagement models, tailored to your stage and scope.

01Fixed-scope

02Retainer

03Advisory

Recent builds

Index

How it works

Discovery

Narrative + Structure

Visual System

Build + QA

Launch + Iterate

Every layer, one perspective

How it works

Discovery

Narrative + Structure

Visual System

Build + QA

Launch + Iterate

Every layer, one perspective

Get a Quote

What can I help with?

What does success look like in 90 days?

One decision-maker for the entire chain

01Websites

02Web & mobile apps

03AI automation

04SEO

05Branding

06Pitch decks

07Fractional CTO

Three engagement models, tailored to your stage and scope.

01Fixed-scope

02Retainer

03Advisory

Recent builds

Index

How it works

Discovery

Narrative + Structure

Visual System

Build + QA

Launch + Iterate

Every layer, one perspective

How it works

Discovery

Narrative + Structure

Visual System

Build + QA

Launch + Iterate

Every layer, one perspective

Get a Quote

What can I help with?

What does success look like in 90 days?