Shopify storeFashion2024

Dutch Hippies

A luxury fashion store for an independent Miami brand

Dutch Hippies homepage: “Mind thinks, heart knows” over a photograph of hands holding jewellery

Dutch Hippies is an independent fashion brand in Miami with Amsterdam in its blood. Zen2’s work ran from go-to-market strategy through the photo shoots to the store itself, built on Shopify.

The store is lookbook-driven: a full-screen photograph and a line, mind thinks, heart knows, then the collection, new arrivals and product pages built for the phone. Checkout is Shopify’s, dressed in the brand.

A row of categories and a product feature for the Magic Discs bracelet
02Categories, then a single product given the space of a lookbook page.
The men’s collection page
03The men’s collection: 21 pieces, photographed on the street.
The women’s collection page
04The women’s collection.
“Shop by Collection”: bracelets, hats, jackets and more

05

Shop by collection.

The jewelry collection page
06Jewelry: bracelets and necklaces on white.
“New Arrivals”: a row of products, then “Shop the collection”
07New arrivals, built for the phone first.
A lookbook grid of street photography
08The lookbook: the shoots that sell the clothes.

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