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Selva Design Lab

A portfolio and brand for a residential and hospitality architecture firm in Miami

Selva Design Lab homepage: “Residential and hospitality design, rooted in nature” above a modern house

Selva Design Lab designs high-end residences and boutique hospitality projects across the United States, Mexico and Southeast Asia. The firm needed a brand and a site that positioned the work where it belongs, and a portfolio that could carry more than twenty projects without turning into a list.

The site reads like a monograph. “Residential and hospitality design, rooted in nature” sits over a single house; the selected projects follow at full width, then a ruled grid of villas, corners, kitchens and courtyards. The design system holds the brand’s quiet luxury across every page, down to the contact form.

The firm reports that the quality of inbound enquiries has improved significantly since launch.

“Selected Projects” with a villa in Koh Phangan, Thailand at full width
02Selected projects, each given the whole width.
“What We Do”: residential design, hospitality design, interior architecture
03Three practices, one standard.
“Design That Lives With You” with a photograph of a terrace and garden
04The practice’s philosophy, beside a terrace.
The about page: “Architecture is the art of making space feel inevitable”
05The about page opens on a line set large.
Selene Varela Serra, principal architect, with her portrait
06The principal architect, with room for her story.
“Design Philosophy”: nature as foundation, craft over trend, space as experience
07The philosophy in three parts.
A render of a villa: three glass pavilions on a hillside, with the pool between them
08A villa, rendered: three pavilions on a hillside and the pool between them.

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