Private equity websitePrivate equity2026
Converge Health Partners
A new site for a private equity firm that backs founder-owned healthcare businesses
Converge Health Partners invests in founder-owned healthcare services businesses. Its site was a one-page template that said what the firm was and little about how it works. The new site is written for the three people who read it: founders and owners, the operators and executives who run the companies, and the capital partners who back them. Each has a path from the first screen, and the contact flow asks different questions depending on who is writing.
Eight pages cover the firm’s approach, its team, its partners and its updates, set in a type system made for reading: calm grotesk text, headlines that stay light at size, and measures that never run long. The hero is an animated shader, a slow field of lines that gives the first screen motion without competing with the words. A brand mark and an email newsletter came with the site, so it has somewhere to send its readers after the first visit.
Its type register became the standard for this site as well.
03
The track record in four figures, on the dark band that turns the page from who the firm is to what it does.
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