Solar startup websiteSolar energy2025

Solarislate

An investor-ready site and pitch materials for a patented solar-roof technology

Solarislate homepage: “Solar power, integrated into your home” beside a house with a solar roof

Solarislate makes a patented solar roofing system: panels that take the place of the roof rather than sitting on top of it. The company was preparing to raise, and everything an investor would read had to be ready at once: the website, the technical documentation and the pitch.

The site works for two readers, homeowners and investors. It leads with the home, elevated style at a grounded price, and with the weather the roof is built for. The documentation was redesigned in the same system, and the pitch materials carried the investor narrative.

The company launched a successful crowdfunding campaign on Wefunder. Along the way, Zen2 assisted with the UL 7103 certification process for solar roofing.

“Elevated Style, Grounded Price”: a dark panel with the product’s datasheet
02The product, specified: a datasheet beside the panel.
“Rain, Sleet, Hail, Snow”: the UL 7103 certification beside the roof photographed in weather
03The weather section answers the question every homeowner asks, with the UL 7103 certification beside it.
The newsletter sign-up above photographs of installers at work
04The site also recruits installers, the other half of a roofing business.

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