Healthcare websiteMedicare2025

Gotham Healthcare

A corporate site and brand for a Medicare Advantage broker

Gotham Healthcare homepage: “Medicare made easy with Gotham” above a photograph

Gotham Healthcare is a Medicare Advantage broker in New York. Its audience is 65 and over, often reading in Spanish, and often wary of anything that looks like a sales pitch. The site had to feel like an institution and read like a letter.

The identity was refined first: a warm palette, careful type at sizes an older reader can use without reaching for glasses, and a mark that holds up small. The site is bilingual throughout. Its centrepiece is an interactive coverage map, drawn with D3, that shows the states where the broker is licensed.

Enquiries go through an automated lead capture that answers with branded emails, so no first contact waits on a person.

“Comprehensive Medicare Solutions”: three plan cards
02Plans as three plain cards: Advantage, Supplements, Part D.
“Medicare Guidance” and “Licensed in All 50 States” on dark ground, with the map
03The guidance band and the coverage map, drawn with D3.
“Your trusted Medicare partner”: the two executives and the firm’s address
04The people: two executives, and the firm’s Fort Lauderdale address.
“Ready to simplify your Medicare?”: a contact form beside the phone number
05The contact section: a form, and a phone number in equal size.

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