Healthcare websiteMedicare2025
ClearPath Benefits
A bilingual site for a Medicare Advantage broker, with a 50-state coverage map
ClearPath Benefits is a Medicare Advantage broker that operates nationally. The site has to establish credibility quickly, with a reader who has seen a lot of Medicare advertising, and it has to do that in English and Spanish.
It opens on the map. An animated geospatial map, drawn with D3, shows availability across all 50 states before the first headline, and the rest of the page follows: structured plan options, guidance, licensing and a dedicated resource section. The palette is navy and gold, the type institutional, the layout mobile-first.
The brand identity was designed alongside the site, so the mark, the map and the pages share one system.
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Guidance as five promises: one point of contact, 30+ carriers, zero cost.
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